The font journal
Branding
Font shortlists for small brands, from expressive retro names to elegant serif labels. Compare original previews and see what to check on packaging, signage and a small wordmark.
The branding study
Branding
4 fonts for candle labels, from quiet minimal to vintage
Choose a lettering direction for candle jars and boxes, with original font previews and practical notes on scent names, curved labels and small print.
The branding study
Branding
4 handwritten fonts for photography logos & watermarks
Compare flowing signatures, delicate calligraphy and relaxed handwriting for a photographer’s name, with real previews and advice for light and dark images.
Retro type study
Branding
4 handwritten fonts for bakery labels & treat bags
Connected script, brush lettering or simple handwritten print: four different looks for a bakery name, a cookie bag or a homemade gift label.
The branding study
Branding
4 sans serif fonts for minimal logos & small brands
A clean everyday sans, a light geometric look, a tall narrow face and a softer display option. Four original previews for a simpler brand name.
Retro type study
Branding
4 retro fonts for logos, labels & feel-good brands
Rounded script, dimensional lettering, a sturdy vintage serif or bold upright type. Four real font previews to help you choose a direction for your brand.
The branding study
Branding
4 elegant serif fonts for boutique logos & packaging
Compare an expressive serif, a delicate modern face, a decorative brand name and a heritage-inspired option. Real previews, specific uses and small-label checks.
Branding
4 fonts for candle labels, from quiet minimal to vintage
Choose a lettering direction for candle jars and boxes, with original font previews and practical notes on scent names, curved labels and small print.
The branding studyBranding
4 handwritten fonts for photography logos & watermarks
Compare flowing signatures, delicate calligraphy and relaxed handwriting for a photographer’s name, with real previews and advice for light and dark images.
Retro type studyBranding
4 handwritten fonts for bakery labels & treat bags
Connected script, brush lettering or simple handwritten print: four different looks for a bakery name, a cookie bag or a homemade gift label.
The branding studyBranding
4 sans serif fonts for minimal logos & small brands
A clean everyday sans, a light geometric look, a tall narrow face and a softer display option. Four original previews for a simpler brand name.
Retro type studyBranding
4 retro fonts for logos, labels & feel-good brands
Rounded script, dimensional lettering, a sturdy vintage serif or bold upright type. Four real font previews to help you choose a direction for your brand.
The branding studyBranding
4 elegant serif fonts for boutique logos & packaging
Compare an expressive serif, a delicate modern face, a decorative brand name and a heritage-inspired option. Real previews, specific uses and small-label checks.